Fenton Avenue Charter School and Fenton Primary Center of Lake View Terrace, CA Win Two Educational Grants as Second and Third Prize Winners of the Mutt-i-grees® "America Adopts" PSA Contest
With Their Messages “Scooby-Doo Is A Mutt-i-gree Too,” and “Let’s Adopt a Mutt-i-gree,” Winning School Encourages the Adoption of Shelter Animals
PORT WASHINGTON, NY, June 27, 2013 – Byron Logan, Director of Corporate and National Shelter Outreach at North Shore Animal League America presented The Fenton Avenue Charter School and Fenton Primary Center in Lake View Terrace, CA with two checks for their award-winning PSAs in the Mutt-i-grees® “America Adopts” Contest. The Fenton Avenue Charter School won Second Prize in the First – Fifth Grade category and was presented with a $1,500 educational grant for their PSA “Scooby-Doo Is A Mutt-i-gree Too.” The Fenton Primary Center won Third Prize in the Pre-K - K category and was presented with a $1,000 educational grant for their PSA “Let’s Adopt a Mutt-i-gree.”
The PSA Contest is a nationwide initiative to raise awareness of the availability and desirability of shelter pets, otherwise known as Mutt-i-grees. Students from across the country submitted creative PSAs encouraging Americans to adopt from their local shelter or rescue group. The contest reflects the essence of the Mutt-i-grees Curriculum, a unique approach to teaching children social and emotional skills as well as highlighting the individual characteristics and needs of Mutt-i-grees. The Curriculum was developed by Yale University School of the 21st Century in collaboration with North Shore Animal League America and funded by the Cesar Millan Foundation.
The students’ PSAs mirrored the Curriculum’s core values: fostering empathy, compassion, and responsible decision-making. In The Fenton Charter School’s video, students use Scooby-Doo as a prime example of the special, adoptable animals that are waiting to find loving, permanent homes and families. “Shaggy not only made the best choice, he made the right choice,” they explain in regard to Shaggy’s adoption of Scooby. Their message is clear. “Adopt a pet and find your special Mutt-i-gree too.”
The Fenton Primary Center’s PSA enthusiastically encourages the adoption of shelter animals. “Why do people want to adopt animals from an animal shelter?” they ask. They offer many reasons in their video, but most significantly, one student exclaims, “Because they want to save their lives!”
The contest was open to all accredited schools that teach children in Pre-K – 12th grades. The PSAs were judged by a panel of experts from Animal League America, Publishers Clearing House, Warner Bros. Consumer Products and The Cesar Millan Foundation. Entries were based on originality, creativity and persuasiveness. The PSA Contest is a nationwide initiative and collaboration of North Shore Animal League America, the Yale University School of the 21st Century and the Cesar Millan Foundation.
To learn more about the Mutt-i-grees Curriculum or to view all of the winning PSAs visit http://education.muttigrees.org/.
ABOUT THE MUTT-I-GREES CURRICULUM
The Mutt-i-grees Curriculum is an innovative program that builds on the affinity between children and animals, providing a unique context to teach compassion, empathy and social responsibility. Developed by the Yale School of the 21st Century in collaboration with North Shore Animal League America’s Pet Savers Foundation and funded by the Cesar Millan Foundation, the Curriculum highlights the unique characteristics and desirability of shelter dogs, known as Mutt-i-grees. To learn more, visit http://education.muttigrees.org/.
ABOUT NORTH SHORE ANIMAL LEAGUE AMERICA
The Animal League has saved more than 1,000,000 lives. As the world’s largest no-kill rescue and adoption organization, we understand that a rescue isn’t complete until each animal is placed into a loving home. Our innovative programs provide education to reduce animal cruelty and advance standards in animal welfare. Our staff and volunteers work tirelessly in the pursuit of our vision of a world where all companion animals find permanent homes to end euthanasia. For more information, visit www.animalleague.org.
ABOUT THE CESAR MILLAN FOUNDATION
Animal activist and world-renowned dog behaviorist Cesar Millan officially established the Cesar Millan Foundation with the mission to create and deliver community humane education programs and promote animal welfare. Since its inception in 2007, the Cesar Millan Foundation has provided grants and materials to hundreds of non-profit animal organizations to support the rescue, rehabilitation, and re-homing of abused and abandoned dogs; donated emergency assistance through the Daddy's Emergency Animal Rescue (DEAR) Fund, and contributed critical funding and professional insight to develop The Mutt-i-grees Curriculum with The Pet Savers Foundation, in collaboration with the Yale University School of the 21st Century. For more information visit www.millanfoundation.org.
ABOUT WARNER BROS. CONSUMER PRODUCTS
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company is one of the leading licensing and retail merchandising organizations in the world.
Scooby-Doo is one of the few classic properties to maintain top on-air ratings across the globe and is consistently ranked as one of the top properties in the Warner Bros. Consumer Products licensing portfolio. Scooby-Doo is the only dog with human characteristics that can live and play in a kid’s real and imaginative world. Scooby loves to solve mysteries, is hip and cool and makes ‘spooky’ fun; he truly is the dog that can Doo it all!
SCOOBY-DOO and all related characters and elements are trademarks of and © Hanna-Barbera. (s13)
ABOUT PUBLISHERS CLEARING HOUSE
Publishers Clearing House (PCH), headquartered in Port Washington, NY, is a multi-channel direct marketer of value-based merchandise, magazines and promotional offers and a leading provider of digital "play and win" entertainment. Founded in 1953 by Harold and LuEsther Mertz, PCH has come to be known as the sweepstakes company whose famous Prize Patrol surprises screaming winners on their doorsteps with oversized checks in amounts anywhere from $1,000.00 to $10,000,000.00 while TV cameras are rolling – www.pchtv.com. These memorable, real-life reactions of stunned sweepstakes prize winners have entertained audiences all across America and spawned a number of good-natured skits on such TV shows as Saturday Night Live and The Tonight Show. The company has awarded over $239 Million in prizes and has evolved to greatly expand its offerings to include many ways to win online and through social media and mobile access.
ABOUT FENTON AVENUE CHARTER SCHOOL AND FENTON PRIMARY CENTER
Fenton Avenue Charter School, one of the largest elementary public charter schools in the nation, was recognized as a California Distinguished School in 1997. In 2007 Fenton received WASC Accreditation (2007-2017), was awarded Cambridge Review Accreditation (2007), became a Certified Charter School (2007) and continues to be recognized as an example of a successful conversion public charter school. The school’s success has been acknowledged by the United States Department of Education, the U.S. Secretary of Education and the White House. In 2012, Fenton Avenue Charter School was awarded the Hart Vision Award – Charter School of the Year.
Based in Lakeview Terrace, a suburb located in the northeast San Fernando Valley near Los Angeles, Fenton Avenue Charter School is one of the earliest conversion schools in California, beginning in 1993. The Fenton Charter Public Schools operates three programs including kindergarten through grade two (the Fenton Primary Center), grades three through five (Fenton Avenue Charter School), and kindergarten through grade six (Santa Monica Boulevard Community Charter School).
Stacy Carroll Hutter
Fenton Avenue Charter School
818-896-7482 Ext 1387
North Shore Animal League America