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Dr. Charles E. Brimm Medical Arts High School of Camden, NJ Wins $1,500 Grant as a Second Prize Winner of the 3rd Annual Mutt-i-grees® “America Adopts” PSA Contest

With Their Message “A Second Chance,” Winning School Encourages the Adoption of Shelter Animals

PORT WASHINGTON, NY – June 18, 2013 – The Dr. Charles E. Brimm Medical Arts High School in Camden, NJ is the Second Prize Winner of the 6th – 12th grade category of the 3rd Annual Mutt-i-grees “America Adopts” PSA Contest. As a Second Prize Winner, the school will received a $1,500 educational grant for their PSA “A Second Chance.”

The PSA Contest is a nationwide initiative to raise awareness of the availability and desirability of shelter pets, otherwise known as Mutt-i-grees. Students from across the country submitted creative PSAs encouraging Americans to adopt from their local shelter or rescue group. The contest reflects the essence of the Mutt-i-grees Curriculum, a unique approach to teaching children social and emotional skills as well as highlighting the individual characteristics and needs of Mutt-i-grees. The Curriculum was developed by Yale University School of the 21st Century in collaboration with North Shore Animal League America and funded by the Cesar Millan Foundation.

This year, students incorporated Scooby-Doo into their PSA entries as it was proudly announced to the world last year that “Scooby-Doo is a Mutt-i-gree® too!” The winners are made up of a group of five 10th grade students from The Dr. Charles E. Brimm Medical Arts High School in Camden, NJ. The students’ PSA mirrored the Curriculum’s core values: fostering empathy, compassion, and responsible decision-making. In their poignant video, students use signs to emphasize the metaphor of how adoptable animals can’t speak out about the abuse and neglect they may have faced. “Silence is golden… animals are the purest gold ever. They are treated like coal,” their signs read. Their message that Mutt-i-grees are special, adoptable animals that are waiting to find loving, permanent homes is clear yet poetic. “We need, no we deserve a loving home. We are not coal, we are gold.” Another student adds with her sign, “A dog is the only thing on Earth who loves you more than he loves himself."

The school plans to use the $1,500 grant for resource materials and workshops to provide more opportunities for students to turn key information from their Humane Unit with peers and the community.

The contest was open to all accredited schools that teach children in Pre-K – 12th grades. The PSAs were judged by a panel of experts from Animal League America, Publishers Clearing House, Warner Bros. Consumer Products and The Cesar Millan Foundation. Entries were based on originality, creativity and persuasiveness. The PSA Contest is a nationwide initiative and collaboration of North Shore Animal League America, the Yale University School of the 21st Century and the Cesar Millan Foundation.

To learn more about the Mutt-i-grees Curriculum or to view all of the winning PSAs visit http://education.muttigrees.org/.

ABOUT THE MUTT-I-GREES CURRICULUM
The Mutt-i-grees Curriculum is an innovative program that builds on the affinity between children and animals, providing a unique context to teach compassion, empathy and social responsibility. Developed by the Yale School of the 21st Century in collaboration with North Shore Animal League America’s Pet Savers Foundation and funded by the Cesar Millan Foundation, the Curriculum highlights the unique characteristics and desirability of shelter dogs, known as Mutt-i-grees. To learn more, visit http://education.muttigrees.org/.

ABOUT NORTH SHORE ANIMAL LEAGUE AMERICA
The Animal League has saved more than 1,000,000 lives. As the world’s largest no-kill rescue and adoption organization, we understand that a rescue isn’t complete until each animal is placed into a loving home. Our innovative programs provide education to reduce animal cruelty and advance standards in animal welfare. Our staff and volunteers work tirelessly in the pursuit of our vision of a world where all companion animals find permanent homes to end euthanasia. For more information, visit www.animalleague.org.

ABOUT THE CESAR MILLAN FOUNDATION
Animal activist and world-renowned dog behaviorist Cesar Millan officially established the Cesar Millan Foundation with the mission to create and deliver community humane education programs and promote animal welfare. Since its inception in 2007, the Cesar Millan Foundation has provided grants and materials to hundreds of non-profit animal organizations to support the rescue, rehabilitation, and re-homing of abused and abandoned dogs; donated emergency assistance through the Daddy's Emergency Animal Rescue (DEAR) Fund, and contributed critical funding and professional insight to develop The Mutt-i-grees Curriculum with The Pet Savers Foundation, in collaboration with the Yale University School of the 21st Century. For more information visit www.millanfoundation.org.

ABOUT WARNER BROS. CONSUMER PRODUCTS
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company is one of the leading licensing and retail merchandising organizations in the world.

ABOUT SCOOBY-DOO
Scooby-Doo is one of the few classic properties to maintain top on-air ratings across the globe and is consistently ranked as one of the top properties in the Warner Bros. Consumer Products licensing portfolio. Scooby-Doo is the only dog with human characteristics that can live and play in a kid’s real and imaginative world. Scooby loves to solve mysteries, is hip and cool and makes ‘spooky’ fun; he truly is the dog that can Doo it all!

SCOOBY-DOO and all related characters and elements are trademarks of and © Hanna-Barbera. (s13)

ABOUT PUBLISHERS CLEARING HOUSE
Publishers Clearing House (PCH), headquartered in Port Washington, NY, is a multi-channel direct marketer of value-based merchandise, magazines and promotional offers and a leading provider of digital "play and win" entertainment. Founded in 1953 by Harold and LuEsther Mertz, PCH has come to be known as the sweepstakes company whose famous Prize Patrol surprises screaming winners on their doorsteps with oversized checks in amounts anywhere from $1,000.00 to $10,000,000.00 while TV cameras are rolling – www.pchtv.com. These memorable, real-life reactions of stunned sweepstakes prize winners have entertained audiences all across America and spawned a number of good-natured skits on such TV shows as Saturday Night Live and The Tonight Show. The company has awarded over $239 Million in prizes and has evolved to greatly expand its offerings to include many ways to win online and through social media and mobile access.

ABOUT THE CHARLES E. BRIMM MEDICAL ARTS HIGH SCHOOL
Brimm Medical Arts High School was the vision of the former superintendent and mayor of Camden. His premise was, in a city in which the largest growth industry is health care; there were very few minorities in upper level positions. In 1994, Brimm Medical Arts became a reality with 60 freshmen. The fourth floor of Our Lady of Lourdes School of Nursing was leased for one dollar. Brimm has since graduated students who have selected careers in the Camden healthcare system. Brimm Medical Arts is a magnet school with a comprehensive high school curriculum which encompasses the New Jersey Core Content Standards with a medical infusion that introduces healthcare professionals and health related hands-on experiences. Brimm students are encouraged to participate in volunteer programs and activities throughout the school year. Their high school experiences are also enhanced through job- shadowing activities and their participation in practical applications, such as summer internships, which allow students to connect classroom learning with real-world experiences. Brimm students are encouraged to continue their education at higher education institutions and to return to Camden to give-back to their community. The Brimm family is appreciative of the many community partnerships that offer resources and opportunities to enhance student learning, and to prepare students for the future workforce and productive citizens of society.

Media Contacts:

Karen Borrelli
Dr. Charles E. Brimm Medical Arts High School
856-308-7036
[email protected]

Kristy Breen
North Shore Animal League America
516-359-9774
[email protected]